Privacy Policy

Welcome to TheTriviaFeed.com, the website of Northern Light Publishing (“Northern Light Publishing,” “we,” “us,” or “our”). We are committed to protecting your privacy.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website TheTriviaFeed.com (the “Site”), including any other media form, media channel, mobile website, or mobile application related or connected thereto.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

Northern Light Publishing is located at 6023 Innovation Way, STE 200, Carlsbad, CA 92009. You can contact us regarding privacy matters at [email protected].

1. INFORMATION WE COLLECT

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

a. Information Collected Automatically

When you access the Site, we automatically collect certain information about your device and your interaction with our Site. This information does not typically identify you directly but can include:

Log and Usage Data: Our servers automatically collect information when you access or use our Site and which we record in log files. This log data may include your IP address, browser type and settings, the date and time of your use, information about browser configuration, language preferences, and cookie data.
Device Data: Information about your computer or mobile device, such as your device type, operating system, unique device identifiers (if applicable), and mobile network information.
Location Data: We may use your IP address to determine your approximate geographic location (e.g., city, state). We also utilize GPS technology for location-based functionalities on the Site; however, we do not store this precise GPS location information.
Cookies and Similar Tracking Technologies: We and our third-party partners use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your browsing activities over time and across different websites following your use of our Site. This helps us to analyze trends, administer the Site, track users’ movements around the Site, serve targeted advertisements, and gather demographic information about our user base as a whole. You can control the use of cookies at the individual browser level. For more information on cookies and how we use them, please see Section 5 (“Cookies and Tracking Technologies”) below.

b. Information from Third Parties

We may receive information about you from third-party sources, primarily our advertising and analytics partners, such as Ezoic, Google, Amazon, The Trade Desk, and other similar services. This information may include browsing history, device information, and inferences about your interests, which are used to personalize your experience and show you relevant advertisements.

2. HOW WE USE YOUR INFORMATION

Having accurate information permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:

Provide, operate, and maintain our Site.
Improve, personalize, and expand our Site and user experience.
Understand and analyze how you use our Site.
Develop new products, services, features, and functionality.
Process and manage advertising, including displaying advertisements from third-party networks such as Ezoic, Google, Amazon, The Trade Desk, and others. This includes interest-based advertising.
Measure and analyze the effectiveness of advertising shown on our Site.
Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the Site, and for marketing and promotional purposes (where permitted by law and with your consent, if required).
Detect and prevent fraud and ensure the security of our Site.
Comply with legal obligations, resolve disputes, and enforce our agreements.
For other legitimate business purposes.

3. SHARING YOUR INFORMATION

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

a. By Law or to Protect Rights

If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

b. Third-Party Service Providers

We may share your information with third parties that perform services for us or on our behalf, including data analysis, email delivery, hosting services, customer service, and marketing assistance. These service providers are authorized to use your personal information only as necessary to provide these services to us. Specifically, we work with advertising partners like Ezoic, Google, Amazon, The Trade Desk, and other ad networks and ad tech companies. These partners may collect information directly from your browser or device when you visit our Site, through cookies and other tracking technologies, to serve you with personalized advertising and for other purposes as outlined in their respective privacy policies.

c. Third-Party Advertisers

We use third-party advertising companies to serve ads when you visit the Site. These companies may use information about your visits to our Site and other websites that are contained in web cookies and other tracking technologies in order to provide advertisements about goods and services of interest to you. Please see Section 5 (“Cookies and Tracking Technologies”) and Section 6 (“Third-Party Advertising and Analytics”) for more details.

d. Business Transfers

We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

e. With Your Consent

We may disclose your personal information for any other purpose with your consent.

We do not sell personal information in the traditional sense of exchanging data for monetary payment without a service context. However, some practices, particularly in relation to third-party advertising cookies, may be considered a “sale” or “sharing” under certain privacy laws like the CCPA/CPRA. Please see Section 9 (“Your California Privacy Rights”) for more details.

4. INTERNATIONAL DATA TRANSFERS

Your information, including personal data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction.

If you are located in the European Economic Area (EEA), Switzerland, or the United Kingdom (UK), this means your personal information may be transferred outside of these regions. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and that appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission or other legally recognized mechanisms. Our advertising partners (Ezoic, Google, Amazon, The Trade Desk, etc.) are global companies, and their data processing activities may involve international transfers; please refer to their respective privacy policies for details.

5. COOKIES AND TRACKING TECHNOLOGIES

We and our third-party partners use cookies, web beacons, pixel tags, and similar technologies to collect information automatically from your device when you visit our Site.

Cookies: Cookies are small text files placed on your device to store data that can be recalled by a web server in the domain that placed the cookie. We use cookies for various purposes such as storing your preferences and settings, enabling you to sign in (if applicable), providing interest-based advertising, combating fraud, and analyzing Site operations.
Web Beacons/Pixel Tags: These are small electronic files (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Types of Cookies We Use:

Essential Cookies: Necessary for the Site to function and cannot be switched off in our systems.
Performance and Analytics Cookies: Allow us to count visits and traffic sources so we can measure and improve the performance of our Site.
Functionality Cookies: Enable the Site to provide enhanced functionality and personalization.
Advertising/Targeting Cookies: May be set through our Site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.

Your Choices Regarding Cookies:

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Site.

For more information on how to control cookies, check your browser or device’s settings for how you can control or reject cookies, or visit the following links:

Google Chrome: https://support.google.com/chrome/answer/95647
Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09
Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Many of our advertising partners are also members of the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA). You can opt out of targeted advertising from NAI or DAA members on their respective websites:

NAI: https://optout.networkadvertising.org/
DAA: https://optout.aboutads.info/
European users can also opt-out via the European Interactive Digital Advertising Alliance (EDAA): https://www.youronlinechoices.eu/

6. THIRD-PARTY ADVERTISING AND ANALYTICS

We partner with third-party companies like Ezoic, Google (e.g., AdSense, Google Analytics), Amazon (e.g., Amazon Advertising), and The Trade Desk to manage our advertising on other sites and to provide analytics about the use of our Site. These third parties may use cookies and other tracking technologies to collect information about your activities on our Site and other sites to provide you targeted advertising based upon your interests and to measure ad performance and Site usage.

Ezoic: We use Ezoic to provide personalization and analytic services on this Site. Ezoic’s privacy policy is available here: https://g.ezoic.net/privacy/thetriviafeed.com.
Google: Google’s advertising services (like AdSense or Ad Manager) may use cookies to serve ads based on a user’s prior visits to our Site or other websites. Google’s use of advertising cookies enables it and its partners to serve ads to our users based on their visit to our Site and/or other sites on the Internet. Users may opt out of personalized advertising by visiting Google’s Ads Settings: https://www.google.com/settings/ads. For more information on how Google uses data when you use our partners’ sites or apps, visit: https://www.google.com/policies/privacy/partners/. Google Analytics is used to understand how visitors engage with our Site. You can opt out of Google Analytics by installing Google’s opt-out browser add-on: https://tools.google.com/dlpage/gaoptout.
Amazon Advertising: We may participate in Amazon’s advertising programs. For more information on Amazon’s advertising practices and your choices, please visit Amazon Advertising’s interest-based ads notice: https://www.amazon.com/gp/help/customer/display.html?nodeId=202075050.
The Trade Desk: We may work with The Trade Desk for advertising services. You can learn more about The Trade Desk’s privacy practices and opt-out options here: https://www.thetradedesk.com/us/privacy.

Please note that this Privacy Policy covers the use of cookies by Northern Light Publishing only and does not cover the use of cookies by any advertisers or other third parties. We encourage you to review the privacy policies of these third-party ad servers and networks for more information about their practices and how to opt out.

7. DATA SECURITY

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.

8. DATA RETENTION

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). We will also retain usage data for internal analysis purposes. Usage data is generally retained for a shorter period, except when this data is used to strengthen the security or to improve the functionality of our Site, or we are legally obligated to retain this data for longer periods.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

9. YOUR CALIFORNIA PRIVACY RIGHTS (CCPA/CPRA)

If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). This section describes your CCPA/CPRA rights and explains how to exercise them.

a. Categories of Personal Information Collected

In the preceding 12 months, we have collected the following categories of personal information, as defined by the CCPA/CPRA:

Identifiers: such as IP address, cookie identifiers, device identifiers.
Internet or Other Electronic Network Activity Information: such as browsing history on our Site, search queries, interactions with our Site and advertisements, browser type, operating system.
Geolocation Data: approximate location derived from IP address (we do not store precise GPS location).
Inferences: drawn from any of the above information to create a profile about your preferences and characteristics for the purpose of showing you more relevant content and advertising.

b. Business or Commercial Purposes for Collecting, Selling, or Sharing Personal Information

We collect, “sell,” or “share” (as these terms are defined by the CCPA/CPRA) personal information for the business and commercial purposes described in Section 2 (“How We Use Your Information”) and Section 3 (“Sharing Your Information”) of this Privacy Policy. This primarily relates to providing and improving our Site, and enabling third-party advertising partners to display personalized advertisements.

c. Categories of Personal Information “Sold” or “Shared”

In the preceding 12 months, we have “sold” or “shared” the following categories of personal information with third-party advertising partners (like Ezoic, Google, Amazon, The Trade Desk) and analytics providers:

Identifiers
Internet or Other Electronic Network Activity Information
Geolocation Data (approximate)
Inferences

We do not knowingly “sell” or “share” the personal information of consumers under 16 years of age.

d. Your Rights and Choices

Right to Know/Access: You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. This includes:
- The categories of personal information we collected about you.
- The categories of sources for the personal information we collected about you.
- Our business or commercial purpose for collecting, selling, or sharing that personal information.
- The categories of third parties to whom we disclose, sell, or share that personal information.
- The specific pieces of personal information we collected about you.
Right to Delete: You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions (such as if the information is necessary to complete a transaction, detect security incidents, comply with a legal obligation, etc.).
Right to Correct Inaccurate Personal Information: You have the right to request that we correct any inaccurate personal information that we maintain about you.
Right to Opt-Out of Sale or Sharing: You have the right to direct us not to “sell” or “share” your personal information. We provide a “Do Not Sell or Share My Personal Information” link on our Site’s homepage, which also facilitates this opt-out, typically by managing cookie preferences related to advertising. You can also exercise this right by contacting us at [email protected].
Right to Limit Use and Disclosure of Sensitive Personal Information (SPI): We do not typically collect information defined as SPI under CCPA/CPRA (e.g., social security number, financial account information, precise geolocation, genetic data, etc.). As we do not store precise GPS location information, we do not believe we are collecting SPI that would trigger this right in that context. If this changes, we will update this policy.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

e. Exercising Your Rights

To exercise your rights to know, access, delete, or correct your personal information, or to designate an authorized agent, please submit a verifiable consumer request to us by:

Emailing us at: [email protected]
Writing to us at: Northern Light Publishing, Attn: Privacy Compliance, 6023 Innovation Way, STE 200, Carlsbad, CA 92009.

Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. Your request must:

Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

f. “Do Not Sell or Share My Personal Information” Link

You will find a link titled “Do Not Sell or Share My Personal Information” on our website’s homepage and in the footer. This link will provide you with information and tools to opt out of the sale or sharing of your personal information, primarily related to advertising cookies.

10. YOUR GDPR RIGHTS (FOR EEA, UK, AND SWITZERLAND RESIDENTS)

If you are a resident of the European Economic Area (EEA), United Kingdom (UK), or Switzerland, you have certain data protection rights under the General Data Protection Regulation (GDPR) or applicable local laws. Northern Light Publishing endeavors to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

a. Data Controller

Northern Light Publishing is the Data Controller of your Personal Data collected through the Site.

b. Lawful Basis for Processing Personal Data

We process your Personal Data under the following lawful bases:

Consent: Where you have given consent for processing your personal data for one or more specific purposes (e.g., for the use of certain cookies or for direct marketing).
Legitimate Interests: Where processing is necessary for our legitimate interests or those of a third party, provided these interests are not overridden by your data protection interests or fundamental rights and freedoms (e.g., to operate and improve our Site, for analytics, to ensure security, for non-personalized advertising, and to display personalized advertising in some contexts where consent is also obtained for cookies).
Legal Obligation: Where processing is necessary for compliance with a legal obligation to which we are subject.

c. Your Data Protection Rights

The right to access, update or delete the information we have on you.
The right of rectification: You have the right to have your information rectified if that information is inaccurate or incomplete.
The right to object: You have the right to object to our processing of your Personal Data based on legitimate interests.
The right of restriction: You have the right to request that we restrict the processing of your personal information.
The right to data portability: You have the right to be provided with a copy of the information we have on you in a structured, machine-readable, and commonly used format.
The right to withdraw consent: You also have the right to withdraw your consent at any time where Northern Light Publishing relied on your consent to process your personal information. Withdrawing consent does not affect the lawfulness of processing based on consent before its withdrawal.
Right to lodge a complaint: You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data.
- For residents in the European Economic Area (EEA): The European Data Protection Board (EDPB) provides a list of all national data protection authorities in the EEA. Website: https://edpb.europa.eu/about-edpb/about-edpb/members_en
- For residents in the United Kingdom (UK): The relevant authority is the Information Commissioner’s Office (ICO). Website: https://ico.org.uk/make-a-complaint/ or general contact https://ico.org.uk/global/contact-us/
- For residents in Switzerland: The relevant authority is the Federal Data Protection and Information Commissioner (FDPIC). Website: https://www.edoeb.admin.ch/edoeb/en/home/deredoeb/kontakt.html

d. Exercising Your Rights

To exercise any of these rights, please contact us at:

Email: [email protected]
Mail:
Northern Light Publishing
Attn: GDPR Privacy Rights
6023 Innovation Way, STE 200
Carlsbad, CA 92009

We will respond to your request in accordance with applicable data protection laws. We may need to verify your identity before responding to your request.

11. CHILDREN’S PRIVACY

Our Site is not intended for children under the age of 13 (or 16 in certain EEA jurisdictions, unless member state law provides for a lower age with parental consent). We do not knowingly collect personally identifiable information from children under these ages. If you are a parent or guardian and you believe that your child has provided us with personal information, please contact us at [email protected]. If we become aware that we have collected personal information from children without verification of parental consent, we take steps to remove that information from our servers.

12. “DO NOT TRACK” SIGNALS

Some web browsers incorporate a “Do Not Track” (DNT) feature that signals to websites you visit that you do not want to have your online activity tracked. Please note that we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. This is because there is no industry-standard DNT protocol. We will continue to monitor DNT technology and may adopt a DNT standard if one is established.

13. LINKS TO OTHER WEBSITES

Our Site may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

14. CHANGES TO THIS PRIVACY POLICY

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Effective Date” at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. Your continued use of the Site after any modification to this Privacy Policy will constitute your acceptance of such modification.

15. CONTACT US

If you have any questions or comments about this Privacy Policy, our data practices, or your choices, please contact us at:

Northern Light Publishing
Attn: Privacy Department
6023 Innovation Way, STE 200
Carlsbad, CA 92009

Email: [email protected]

Website: thetriviafeed.com

EZOIC SERVICES

This website uses the services of Ezoic Inc. (“Ezoic”). Ezoic’s privacy policy is here. Ezoic may employ a variety of technologies on this website, including to display advertisements and enable advertising to visitors of this website. For additional information about Ezoic’s advertising partners, please see Ezoic’s Advertising Partner Page here.